We pledge 10% of our net profits to support and partner with London-based charities in their efforts to combat the issue of homelessness.
We have carefully selected partners who recognize mental health as the primary cause of homelessness and focus on addressing the root cause rather than the result.
Currently, there are 279,000 homeless people in the UK, more than double of the entire population of Kensington and Chelsea, according to the latest census.
